Do you know how to manage your followers? How well are you managing your followers? Many bloggers do not know how to manage their followers. The result is there are bloggers with thousands of followers but who never manage to have ten likes or comments on their sites a day?
Why would you have one thousand, three thousand, four thousand followers but go for a week of blogging unable to get up to ten likes and comments on one day?
One reason is many of those who follow you do not click the follow button because they like you or really want to be your follower, but because they want you to follow them back so that they may have many followers. (I do not criticize anyone here as I do this myself). The fact is, not all those who follow you care about you. They follow you to follow them back.
What I have also discovered as I blog is many bloggers click the ‘like’ or ‘follow’ button when they have not read the post, or when they do not know what the blog is all about. They are liking or following something they do not know. Why do they do this. Again, to attract these people to return the ‘like’ or ‘follow’ so that their stats may go up. Hence, do not deceive yourself that the so many followers you have are there for you. Many of them are following you for themselves.
Another reason people may have thousands of follower but do not manage to have even a few comments or likes is we do not manage our followers well.
You can turn this around. If you manage your followers well, you can transform the passive or non-committed followers into active, committed followers who will actually be reading and liking your posts. WordPress wisely advises us to manage our followers.
What does it mean to manage your followers? How do you manage your followers? What does it take?
The first thing to have in mind is it does not suffice to have followers. We have to manage them; and to manage them means to do what will make them continue to like and follow us actively not passively.
The main strategy in managing your followers is to hold their attention as much as you can. This means being present to them. When you comment on a follower’s site, you are present to that follower. It is hard for your comment not to be returned. Of course, someone may return your comment but still will not visit your site. Here, I recommend that you extend an invitation to the person to visit your site. It could be an invitation to visit a particular post and give you their opinion on something specific.
The long and short of it is you manage your followers by following them and making yourself visible to them through your likes, comments, sharing, reblogging etc and tweeting their posts.It is not enough to have followers. You must learn to manage them.Just like it is not enough to have money. You must learn to manage it well before it can bring any good into your life.