What is flattery?

When your sweet words
Don’t mean what you say,
That’s flattery;
When you say sweet things
But mean the opposite
Of those sweet things,
That’s flattery;
When you want to please me
To win my favor,
Then you say things
Which you know are not true,
That is flattery;
Desist from flattery;
But be profuse in giving
Merited praises.

Daily prompts: Flattery

#daily-prompts, #flattery