5 Reasons Why African Fashion Brands Are Rejected By Retailers

Style Summit Africa

“REJECTION”… Quite a sore topic to pick for the 1st post of 2018 but what better way to start the new year than with a fresh perspective on your fashion business?

Countless times I have heard people of African descent complain about the lack of diversity (in terms of design and clothing origin) in major international retail stores. We either complain that bigger fashion brands are stealing our ideas and culture and making money off of it or that our designers have potential but don’t seem to be advancing on the international front. But the truth is that though many African brands may have talent, many are not aware of all the international standards and testing required as well as the complex supply chain it takes to get their amazing products to the international market. If you’re a brand that has been turned down by buyers from big retail chains…

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