Fashion, Culture, History: ADjéi + Next of Kin

Style Summit Africa

A New York fashion executive once said, “fashion is about story telling and starting conversation. It always has been and always will be”. I couldn’t agree more.

A collection always leaves me wanting more when it feels like the brand has put thought into every little detail of the clothes. Like every detail contributes to a bigger story.

Well meet the namesake brand, ADjéi and his debut collection #FlashbackFriday.

Kwasi Adjei, a creative at heart, began his academic career in Ghana studying sociology. He eventually dropped it to pursue his passion and study fashion in the fashion capital of the world, Paris. His luxury namesake brand, ADjéi, aims to focus on unique custom made garments. In the future, he plans to grow his brand with a sub-brand called “Next of Kin”. This will provide ready-to-wear streetwear pieces to the market. This, I think, is a huge opportunity as streetwear is…

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