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War on Childhood Obesity- No Junk Food Ads at Tube Stations
Adverts showing the array of junk foods available is to be banned at Tube stations. It’s impossible for travellers including children to miss these adverts. Therefore junk food adverts are to be banned at Tube stations in war on childhood obesity. This initiative is described as “world-leading” by obesity experts. Involved in this initiative is the Mayor of London, draft plans that would prevent promoting foods high in salt, sugar and fats are being looked. And they can be rolled out across the Transport for London network.
The TfL outdoor advertising is a money maker, generating £147 million a year. Food adverts account for about £20 million and £13 million of this could be infringing on the new rules. 45% of 10- 11 year olds are obese in the poorest parts of London, in Barking and Dagenham.
Mayor Sadiq Khan sites Amsterdam as having banned junk food adverts in January and early reports of its success are good. He sees it as his duty to reduce health inequalities between boroughs. Revenue from advertising would help to achieve this. Other measures would ban new takeaways from within 400 metres from a school and awarding bronze, silver and gold ranking to childminders and nurseries that encourage children to develop healthy habits.
Inspirational Story and Quote
“It’s never too late to be what you might have been.” By George Eliot
#SIWO GNEWS #216
Content- Evening Standard http://www.goodhousekeeping.com
SIWO REPORTER: SUSANNA DZIWORSHIE
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