5 Reasons Why African Fashion Brands Are Rejected By Retailers

Style Summit Africa

“REJECTION”… Quite a sore topic to pick for the 1st post of 2018 but what better way to start the new year than with a fresh perspective on your fashion business?

Countless times I have heard people of African descent complain about the lack of diversity (in terms of design and clothing origin) in major international retail stores. We either complain that bigger fashion brands are stealing our ideas and culture and making money off of it or that our designers have potential but don’t seem to be advancing on the international front. But the truth is that though many African brands may have talent, many are not aware of all the international standards and testing required as well as the complex supply chain it takes to get their amazing products to the international market. If you’re a brand that has been turned down by buyers from big retail chains…

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Davido x Orange Culture Collab

Style Summit Africa

With support from the Nigerian Export Promotion Council, Selfridges in collaboration with Style House Files debuted a capsule collection by two of Nigeria’s most gifted exports; Afrobeats celebrity Davido, and designer, Adebayo Oke-Lawal of Orange Culture, for their Music Matters at Selfridges campaign. This amazing collaboration is proof of the ever existing and intertwining relationship between music and fashion.

The collection includes easy to wear stylish t-shirts, tunics and bomber jackets for one’s day-to-day style.

In Davido’s word’s via his Instagram account “We made history! We did this for Africa!”

See the short promo video on the event here:

From fashion media to music, design and so much more, it seems to me that Africans are winning this 2017!

What do you think about this Afro fashion-music collaboration?

To read more on musicians in fashion and other game-changing Africans, see posts here, here, here and here

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Fashion, Afrobeats and Urban Britain

Style Summit Africa

There has always been a strong, intertwining relationship between fashion and music. Take Madonna for instance, her music popularity and her fashion choices forever changed fashion.

Madonna 80s Pop Icon Madonna in the 80’s

She had girls all over the United States (and other parts of the world) wearing leggings, boots and headbands in the ‘80s. African music is no different. Since the rise of Afrobeats music in the last few years, the fashion scene not only in Africa, but the U.K. has been heavily influenced.

Before I go any further, let me introduce myself. My name is Esther and I am the creator ofAkello Studio; a U.K based fashion label which is heavily focused on creating products using African prints. I wanted to create a label celebrating the fusion of my culture and heritage (born in Uganda) and British upbringing, collating all the fragmented experiences and influences that comes…

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An Explosion of African Art in Russia

Style Summit Africa

A vibrant African Festival & Culture Scene Reaches Moscow!

Moscow is set to become a vibrant new scene for contemporary African art, fashion and food from Aug 31 – Sep 6, 2017.

AAFFF will feature distinguished fashion designers, creators and artists with an exclusive opening cocktail party taking place at 15 Kitchen + Bar. Contemporary African art exhibition, modern & traditional furniture & artefacts exhibition, fashion installation, live music, South African Wine Sponsored by DGB & Catering done by Zimbabwean Restaurant The Space Harare.

The Space Food-9804 Food from “The Space Harare”

Participating merchants, artists and entertainers come from Ivory Coast, Nigeria, South Africa, Morroco, Gabon, Angola, Zimbabwe & more. AAFF has created an extensive programme where visitors can participate in a series of talks and workshops. This will take place throughout the day and will be given by African Art, Fashion, Food & Wine specialists. This event is open to the general public…

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A Peak Into Pink Fleur’s 2017 Look Book

Happy new year guys! Pink Fleur is a brand that I absolutely love and I hope you will love them also. If you are interested in simple elegance in women’s wear, then you should check them out.

Style Summit Africa

This is the first blog post of the year and I could not be more excited! Who knew 2016 would pass by so quickly? And what better way to start the new year than with a pop of color? That and MORE is what Pink Fleur is offering with their 2017 womenswear Look Book. Ready to dive in?


Pink Fleur’s 2017 Look Book, entitled Blossom, was inspired by the structure of flowers and the manner in which they, well, blossom. Judging from the flowy fabrics and bright monochromes used in the designs, I believe the color and texture of flowers were also an influence. Pink Fleur used 3D flowers made from the most delicate textiles to create a certain uniqueness to all the pieces.

So what kind of woman is this collection intended for?

The blossom lady is feminine and elegant. She isn’t scared to think outside the box, she is colorful and…

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2016 Highlights: The good, the bad and the uncertain

All the highs and lows of 2016! (Including the impact of Brexit and Trump’s election on the fashion industry)

Style Summit Africa

From major international events such as the Brexit vote (yes Brexit had a major impact on fashion) and Donald Trump’s election, to award ceremonies, fashion shows, the growing use of African fashion in music videos, and the passing of a global fashion icon, the 2016 fashion industry has seen many highs and lows. Care to take a walk down memory lane?


The global fashion industry was thrown into a state of chaos and uncertainty when the U.K. voted in favor of Brexit. Why? To sum it up it’s because the fashion industry is a VERY global and mobile one. The UK relies on interns, manufacturers, contractors, designers etc from all over the EU and other parts of the world. For Africa, this would mean barriers to our exports of footwear, fabrics, apparel etc. For more on the impacts of Brexit on fashion, see this article by elle.com. Similarly, one…

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The Perfect Holiday Gift: Valeri Christina Accessories

Beautiful jewelry and an amazing sales promotion you CANNOT miss out on!

Style Summit Africa

I was drawn to her jewelry because I felt the shape was distinctly African yet unique in its own right. I didn’t know it at the time, but the brand is influenced by the designer’s Greek and Cameroonian heritage. Valeri Christina is a self-named accessory brand by the designer who lives and produces her work in London. Growing up to a Greek father and a Cameroonian mother, Valeri had the opportunity to experience different cultures and inspirations.

It is not surprising that Valeri’s brand is strong and keeps growing, as she is well educated with a degree in International Business. Keep reading the interview below to find out about the amazing discount Valeri Christina is offering all Style Summit Africa readers!


Why accessory design?

I never thought that I would end up making jewelry. I originally wanted to create a website where I could sell affordable African designs with more style…

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