Fashion, Culture, History: ADjéi + Next of Kin

Style Summit Africa

A New York fashion executive once said, “fashion is about story telling and starting conversation. It always has been and always will be”. I couldn’t agree more.

A collection always leaves me wanting more when it feels like the brand has put thought into every little detail of the clothes. Like every detail contributes to a bigger story.

Well meet the namesake brand, ADjéi and his debut collection #FlashbackFriday.

Kwasi Adjei, a creative at heart, began his academic career in Ghana studying sociology. He eventually dropped it to pursue his passion and study fashion in the fashion capital of the world, Paris. His luxury namesake brand, ADjéi, aims to focus on unique custom made garments. In the future, he plans to grow his brand with a sub-brand called “Next of Kin”. This will provide ready-to-wear streetwear pieces to the market. This, I think, is a huge opportunity as streetwear is…

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Fashion Mashup Zimbabwe

My experience in the hidden gem that is Zimbabwe…

Style Summit Africa

This February, I had the great honour of being invited to speak at and participate in the fashion mashup series organized by British Council, Creative Nestlings and Moto Republik, Zimbabwe. Seeing as this is my 3rd year blogging, I already knew Zim had some great designers and a growing industry but my actual experience there blew my mind! From meeting urban street style bloggers to luxury designers and knowledgeable craftsmen, I have no doubt that the world will be hearing more and more about #zimfashion in the next few years.

Here are a few highlights of my visit:

The opportunity to connect with my fellow speakers Leah Misika and Gloria Wavamunno, and our panel moderator Gilmore Moyo. They have taken fashion in their respective countries (Namibia, Uganda and Zimbabwe) to so many new levels.

Image-287 Gloria, Gilmore, Leah and myself after the panel. Photography by @Tinonyandoro

Dress by Esowba Couture Speaking on viable…

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5 Reasons Why African Fashion Brands Are Rejected By Retailers

Style Summit Africa

“REJECTION”… Quite a sore topic to pick for the 1st post of 2018 but what better way to start the new year than with a fresh perspective on your fashion business?

Countless times I have heard people of African descent complain about the lack of diversity (in terms of design and clothing origin) in major international retail stores. We either complain that bigger fashion brands are stealing our ideas and culture and making money off of it or that our designers have potential but don’t seem to be advancing on the international front. But the truth is that though many African brands may have talent, many are not aware of all the international standards and testing required as well as the complex supply chain it takes to get their amazing products to the international market. If you’re a brand that has been turned down by buyers from big retail chains…

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Davido x Orange Culture Collab

Style Summit Africa

With support from the Nigerian Export Promotion Council, Selfridges in collaboration with Style House Files debuted a capsule collection by two of Nigeria’s most gifted exports; Afrobeats celebrity Davido, and designer, Adebayo Oke-Lawal of Orange Culture, for their Music Matters at Selfridges campaign. This amazing collaboration is proof of the ever existing and intertwining relationship between music and fashion.

The collection includes easy to wear stylish t-shirts, tunics and bomber jackets for one’s day-to-day style.

In Davido’s word’s via his Instagram account “We made history! We did this for Africa!”

See the short promo video on the event here:

From fashion media to music, design and so much more, it seems to me that Africans are winning this 2017!

What do you think about this Afro fashion-music collaboration?

To read more on musicians in fashion and other game-changing Africans, see posts here, here, here and here

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Fashion, Afrobeats and Urban Britain

Style Summit Africa

There has always been a strong, intertwining relationship between fashion and music. Take Madonna for instance, her music popularity and her fashion choices forever changed fashion.

Madonna 80s Pop Icon Madonna in the 80’s

She had girls all over the United States (and other parts of the world) wearing leggings, boots and headbands in the ‘80s. African music is no different. Since the rise of Afrobeats music in the last few years, the fashion scene not only in Africa, but the U.K. has been heavily influenced.

Before I go any further, let me introduce myself. My name is Esther and I am the creator ofAkello Studio; a U.K based fashion label which is heavily focused on creating products using African prints. I wanted to create a label celebrating the fusion of my culture and heritage (born in Uganda) and British upbringing, collating all the fragmented experiences and influences that comes…

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An Explosion of African Art in Russia

Style Summit Africa

A vibrant African Festival & Culture Scene Reaches Moscow!

Moscow is set to become a vibrant new scene for contemporary African art, fashion and food from Aug 31 – Sep 6, 2017.

AAFFF will feature distinguished fashion designers, creators and artists with an exclusive opening cocktail party taking place at 15 Kitchen + Bar. Contemporary African art exhibition, modern & traditional furniture & artefacts exhibition, fashion installation, live music, South African Wine Sponsored by DGB & Catering done by Zimbabwean Restaurant The Space Harare.

The Space Food-9804 Food from “The Space Harare”

Participating merchants, artists and entertainers come from Ivory Coast, Nigeria, South Africa, Morroco, Gabon, Angola, Zimbabwe & more. AAFF has created an extensive programme where visitors can participate in a series of talks and workshops. This will take place throughout the day and will be given by African Art, Fashion, Food & Wine specialists. This event is open to the general public…

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A Peak Into Pink Fleur’s 2017 Look Book

Happy new year guys! Pink Fleur is a brand that I absolutely love and I hope you will love them also. If you are interested in simple elegance in women’s wear, then you should check them out.

Style Summit Africa

This is the first blog post of the year and I could not be more excited! Who knew 2016 would pass by so quickly? And what better way to start the new year than with a pop of color? That and MORE is what Pink Fleur is offering with their 2017 womenswear Look Book. Ready to dive in?


Pink Fleur’s 2017 Look Book, entitled Blossom, was inspired by the structure of flowers and the manner in which they, well, blossom. Judging from the flowy fabrics and bright monochromes used in the designs, I believe the color and texture of flowers were also an influence. Pink Fleur used 3D flowers made from the most delicate textiles to create a certain uniqueness to all the pieces.

So what kind of woman is this collection intended for?

The blossom lady is feminine and elegant. She isn’t scared to think outside the box, she is colorful and…

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